Always Audit was started by people who have owned dealerships, run the lot, carried the floorplan and sold the software dealers already use. We built the tool we wished we had on audit day.
Always Audit is a US company headquartered at Innovation Depot in downtown Birmingham. Support, implementation and engineering are all here, in the same time zone as most of the lots we serve.
Dealer principals, general managers, a franchise dealership owner, a fourteen-store group COO and DMS/software sales veterans from Cox Automotive, Tekion and Sonic Automotive. We have sat through the audits we now help you pass.
This is not our first software company. The team has built and sold software businesses before, and that discipline shows up in how the product ships: in production at real dealerships, every day.
We have run the P&L, carried the floorplan and answered to the lender. That is why Always Audit speaks the controller's language: reconciliation, evidence and a clean audit, not another dashboard.
Every person on this page has worked a dealership lot, run one, or sold the systems that run them.
Founders
Chief Executive Officer
Dealer principal turned software founder
Ethan has been programming since age ten and in the car business since seventeen. He opened and grew a top-100 privately held luxury and exotic dealership in Birmingham, which gives Always Audit a direct line into dealer operations, floorplan workflows and what it takes to run a lot every day.
Chief Operations Officer
Cox Automotive, Tekion, Sonic Automotive
Nick has done every job on the lot, from porter to General Manager, with senior roles at Cox Automotive, Tekion and Sonic Automotive. He is a proven dealership turnaround operator: restoring culture, tightening operations and rebuilding profitability from the inside out.
Chief Strategy Officer
Systems builder and boutique dealership GM
Keith builds the systems dealerships run on: SOPs, dashboards, scorecards and training programs. As GM of Birmingham Broker he ran a boutique consignment dealership moving roughly 40 vehicles a month, from $10K to $150K. At Always Audit he leads dealer implementation strategy and process refinement.
Leadership
VP of Sales
Cox Automotive, Dealertrack, Dealer.com, AutoTrader
Keith spent more than ten years at Cox Automotive selling Dealertrack and Dealer.com, and was a national award-winning top producer for AutoTrader. He brings deep automotive software sales experience and long-standing relationships with dealers across the country.
Director of Operations
Former GM, franchise dealer owner and 14-store group COO
Chuck has lived the industry as a general manager, franchise dealership owner and COO of a fourteen-store group in the Southeast. He brings deep operational experience and long-standing relationships with C-level automotive executives nationwide.
A demo with Always Audit is a conversation with an operator, not a script. Bring your last audit and we will show you what it would have looked like.
